Chamber Member of the Month

  • Business of the Month » February 2022

    Sweetie Pie's Baked Goods & Coffee Shop

    February 2022


    Sweetie Pie's Sweetie Pie’s Baked Goods & Coffee Shop is the first morning stop for many people driving through and to West Liberty. From fresh-made scones and muffins to breakfast sandwiches and quiche, their menu provides options for everyone - not to mention their extensive coffee and tea selection.

    Co-owners and sisters Ashley Woolever and Becca Hager have been in business on North Detroit Street for over 5 years. When they were in high school, their parents, Rod & Margaret Hager, started the Cream & Sugar Café in the very location that Sweetie Pie's occupies today. Both Ashley & Becca loved working there and enjoyed different aspects of the business: Ashley loved working in the kitchen and baking up sweet treats and Becca loved making espresso drinks and getting to know customers. In 2016, the space became available again and this time, they decided to start up on their own.

    Why West Liberty? Ashley & Becca are West Liberty natives and wanted to see their hometown thrive and grow. "Having a coffee shop/café sort of hub is so important, in our minds, to build and create community," shared Ashley. Their building has housed four other coffee shops in the last 14 years, giving the sisters a built-in clientele.

    After talking with business owners and leaders in both Champaign and Logan counties, Ashley and Becca opened on July 13, 2016. They opted to roll out their business slowly over the next several months. "We didn't want to get too big too fast," Ashley said. "You can always expand but if you start too big then it will be hard to become profitable or cut back later."

    Sweetie Pie's Sweetie Pie's joined the Chamber last year and has since become a regular host of the Chamber's First Thursday Coffee Hours, being the first West Liberty-based business to host these monthly networking events in recent memory. "We are so thankful for the team at Sweetie Pie's," Chamber Director Lydia Hess shared. "They’ve been instrumental in helping us reach out to West Liberty businesses. They're also the perfect stop for afternoon cookies and coffee!"

    For entrepreneurs just starting out, Ashley and Becca have some advice: "Have a clear vision for your business and don't let others' opinions change that. Everyone is going to have opinions and ideas about how you should do things but compare those against your vision, business model, and realistic abilities before making changes."

    Sweetie Pie's Baked Goods & Coffee Shop is located at 127 N. Detroit Street in downtown West Liberty. They are open 6:30 a.m. - 2 p.m. on weekdays and 8 a.m. - 2 p.m. on Saturday. You can follow Sweetie Pie's on Facebook where they share updates on their daily offerings of baked goods and lunch as well as new products available in their shop.

    Please join us in congratulating Sweetie Pie's Baked Goods & Coffee Shop for being named the Chamber's Business of the Month for February 2022!