Business/Entrepreneur of the Month » November 2017
Yoder Concrete Construction
Please Join Us in Congratulating Yoder Concrete Construction, LLC as November’s Logan County Chamber Business & Entrepreneur of the Month.
Jeff Yoder, a life-long resident of the West Liberty area, knows the value of an honest day’s hard work. Raised on a farm, he is accustomed to a work day that revolves around sunrise and sunset. He values honesty and integrity and honest work for honest pay.
Jeff started learning the construction trade working with a local contractor while also farming in Champaign County. He quickly learned that his first love was constructing something strong and durable out of concrete. In 1991, he started his own business doing concrete jobs for area farmers and homeowners. He became certified by the American Concrete Institute as a Concrete Flatwork Technician and Finisher in 1997 at a World of Concrete Convention in Las Vegas, Nevada. Soon after returning from that convention, he purchased his first set of stamp mats to create decorative concrete for his customers. With a lot of practicing around the shop and attending various “deminars” and trainings, he continues to perfect the stamping and stenciling techniques that are used today, and he works to train his crews on the methods that deliver fabulous results.
In 2001, Jeff’s wife Roberta began helping with the business. To better understand the construction industry, Roberta attended the World of Concrete and other concrete conventions and training. She obtained her ACI Certification as a Concrete Flatwork Technician in 2007. Combined with her knowledge and education in business, human resources, marketing and accounting, these marriage partners became great business partners as well. Roberta runs the business from the office, while Jeff runs the operations from the field. Together, they have grown the business and continue to operate with a strong sense of pride and integrity to ensure that their customers receive honest work for honest pay.
Yoder Concrete Construction, LLC has been in business for 28 years and provides concrete construction for commercial, industrial, and residential customers. Their work includes foundations, floors, sidewalks and curbs, concrete pavement, driveways, aprons, and patios. Their concrete projects include regular concrete work and decorative concrete projects as well. Of the many projects they have currently underway, one of the most interesting projects is at the Franklin Conservatory and Botanical Gardens in Columbus. This is a kid friendly interactive outdoor garden that includes a boardwalk across wetlands and a wheelchair accessible canopy walk-up 13 feet into the trees. This garden displays 16 different features including Yoder Concrete’s handiwork which includes animal and leaf prints in the concrete. They are thrilled to be a part of it!
Their marketing strategy is all about developing relationships in person, through people who know them, and through social media. Roberta believes that this starts with being involved in networking on a local basis such as being an active part of the local Chambers of Commerce, both Logan and Champaign County, and by having been members of the local BNI (Business Networking International) chapters in both counties. “As our customer base shifted to more commercial and industrial work, we began to focus on developing relationships with general contractors and key people within the industrial community. We want to be placed strategically in our industry so we can survive the economic changes as they occur.” As for their web exposure, Roberta shared that they have had a website for over 10 years and have been a part of social media almost since Facebook and Twitter started.
Yoder Concrete Construction was awarded the Central Ohio Better Business Bureau Torch Award for Ethics in 2015. This award honors companies whose leaders demonstrate a high level of personal character and ensure that the organization’s practices meet the highest standards of ethics and consequently generate trust.
Yoder Concrete Construction is strategically located near the Logan and Champaign County line. When asked why they chose Logan and Champaign County, Roberta shared in part because Jeff lived in West Liberty and graduated from West Liberty – Salem, but more importantly “we appreciate the values of the people in the community and those we serve.” They chose to become members of the Logan County Chamber to be a part of and get to know more of the local business community. Roberta believes these relationships have benefitted them as individuals and business owners on many levels. “The chamber is an organization where you see the benefits by participating in events. A community will thrive if they have the BNI Giver’s Gain mentality – if we help each other, we can all succeed.”
We thank Yoder Concrete Construction, LLC for their 28 years of service and commitment to Logan County and for their 8 years of Chamber membership!
Yoder Concrete Construction, LLC
8874 N. U.S. Hwy 68
West Liberty, OH. 43357